Environmental Scan Paper Research Example | Topics and Well Written Essays - 1000 words

Environmental Scan - Research Paper Example The external environment covers the public’s perception about the company, which entails the brand awareness of the company among the public and the reputation of the company. Changes in technology are a major aspect of the external environment of the company, as it influences client service models as well as the technology used in service delivery. The cultural environment is a major component of the external environment, which influences the business of the company (Thomas & Pederson, 2004). The internal business environment of McDonalds comprises of human and capital resources in the company, and the company’s effective leadership structure. The internal environment of the company is changed and adjusted in response to changes in the external environment for the strategic purpose of maintaining the company’s market dominance (Mourdoukoutas, 2012). For example, in response to the competition, the company is increasing its market perception through offering heal thy foods in order to outsmart the competitors (Smith, 2007). In response to the changing outlook of the consumers, regarding the unhealthy nature of fast foods, the company has adjusted its resource allocation and its menu items, towards more healthy foods (Gasparro & Jargon, 2012). In response to the cultural environment, McDonalds has entered different markets as vegetarian outlets (Smith, 2007). These markets include the Middle East and India (Gasparro & Jargon, 2012). In response to advances in technology, the company uses voice transmission systems in taking orders during the delivery of customer’s orders. In addition, the company uses technology in other areas that include food heating machines, conveyor belts, and freezers – for food storage. The external environment of FedEx consists of the economy, the government and the weather conditions at different market areas. The company has narrow external environment coverage since its business is not affected by man y outside forces (FedEx, 2012). The government influences the company’s operations as it offers security regulations that guide the company’s business. One regulation affecting operations is the adjustment of the security regulations made by the US central government. The regulation’s adjustment protects the company from external threats, which surface during the process of service delivery. The regulation affects the company negatively, as it increases the time required to deliver packages, and during the processing of the operations of the company. Weather affects the company’s operations positively and negatively, because bad weather like snow and rain causes road closures and flight delays, which delays shipping dates. The impact causes problems with the customers of the company (FedEx, 2012). The favorability of weather can encourage faster delivery of packages, prior to the day set for the delivery, which shows that it can increase customer satisfac tion. The economy affects the internal environment

See instructions below Term Paper Example | Topics and Well Written Essays - 1500 words

See instructions below - Term Paper Example strategy. The strategy will build on the company’s controlling positions in the market and in turn put them in a great position that will enable them improve profits over time. There are several important factors in the retail business that determine the success or failure of any business. Among them is advertising, product, distribution, pricing, and so on. Even so, pricing remains salient of these factors since it is the only one that generates revenue for the business. Most managers focused on product marketing considered all the other marketing aspects but gave pricing afterthought throughout the strategizing process. Currently, a lot of firms have adopted the guide throughout their pricing process and have seen incredible optimization of the whole marketing process bringing in profits and maintaining a competitive advantage. Wal-Mart, Target, and Amazon are some of the most successful firms in the world. Actually, all top in their specific line of business. Amazon retails goods throughout the world through the internet while Wal-Mart chain is the most successful retailer in the world. Both are household names. The three firms have taken advantage of p ricing as a strategy to increase sales and boost their revenue. As will be discussed later in the paper, pricing is an imperative factor in marketing and has colossal impacts on sale of goods and services. Even if a company adopts the other marketing strategies (advertising, product, and distribution) efficiently, ineffective pricing can have detrimental effects on the financial status of a company. While most firms know that this is the case, research shows that pricing as a strategy is continually being poorly adopted. Researchers and economists such as Thomas T. Nagle have, as a result, sought to create a universal guide where business men and company executives can borrow ideas from if they want to execute